About Our Company

Sri Lazat Food Industrial Sdn. Bhd.

We are founded in 1999 in Johor Bahru, Johor, Malaysia. From its inception, the company has focused on producing high-quality and hygienic food products, earning the trust of both resellers and customers. Over the years, Sri Lazat has built strong networks with distributors and established a reputation for reliability and quality. Recognized locally, the company proudly holds HALAL certification and is acknowledged as a “Product of Malaysia” (Barangan Buatan Malaysia). Understanding the challenges of modern life, Sri Lazat developed convenient, ready-to-cook curry pastes that simplify meal preparation for busy families, making traditional Malaysian cuisine accessible without compromising flavor or authenticity. Their products have gained popularity both domestically and internationally, with expansion plans targeting markets in the Middle East and China.

Mission

To develop hassle-free, high-quality curry products that save time and effort for consumers, ensuring convenience without compromising taste, while maintaining strong relationships with customers and resellers.

Vision

To make cooking curries effortless and accessible for families, transforming traditional perceptions of curry preparation and reaching both local and international markets, including the Middle East and China.

Available Supermarket Chain

Milestone

Expanding into Indonesia

We successfully entered the Indonesian market, marking another important step in bringing our products to consumers across the region.

Scaling for Future Growth

To support increasing operational and export demands, we expanded our facilities by acquiring the neighbouring factory to serve as our warehouse and export storage hub.

Committing to Sustainability

Recognizing the importance of environmental responsibility, we invested in solar energy solutions. Today, approximately 90% of our factory’s electricity consumption is powered by solar energy.

Nationwide Expansion Across Malaysia

We successfully expanded our distribution network throughout Peninsular Malaysia, Sabah, and Sarawak, achieving strong market growth nationwide.

A Healthier Direction

Responding to evolving consumer expectations, we upgraded our product formulations to be free from added MSG, preservatives, and artificial colouring—without compromising authentic taste.

Strengthening Quality Excellence

Our dedication to quality management and food safety led us to achieve internationally recognized certifications including ISO, GMP, and HACCP.

Investing in Better Production Standards

To support growing demand and continuously improve product quality and hygiene standards, we expanded our factory and upgraded our production facilities.

Expanding Through OEM Partnerships

As one of the early manufacturers in the instant paste industry, we became a trusted OEM partner for numerous brands, supporting the growth of the category across the market.

Entering International Markets

A valuable opportunity opened the doors to Singapore, where our products successfully entered NTUC FairPrice, Singapore’s largest supermarket chain—marking our first major international expansion.

Achieving HALAL Certification

We successfully obtained HALAL certification, marking an important milestone and reinforcing our commitment to serving a broader consumer market with trusted and quality products.

Transforming Vision into Opportunity

Recognizing a gap in the market for authentic instant cooking pastes, we made a bold decision to close our food stalls and focus entirely on research and development. We expanded beyond laksa and developed a wider range of curry and local flavours, officially entering the retail market.

The Birth of Convenience

To improve transportation efficiency and reduce manpower requirements, we pioneered the idea of concentrating our soup bases into convenient packaged formats, laying the foundation for our instant paste business.

Humble Beginnings

Our journey began with our founder operating several laksa stalls. To support daily operations efficiently, soup bases were prepared centrally and transported in large batches to each outlet. This led to the establishment of our first factory in Kempas, serving as our central kitchen.

Certificates